Marketing
The Chat Effect: How AI Is Changing Search in 2026
Search used to be predictable: a keyword, ten blue links, a click. That map no longer fits. AI-driven answer systems
November 19, 2025
Search used to be predictable: a keyword, ten blue links, a click. That map no longer fits. AI-driven answer systems
The public relations landscape in 2025 is nothing like it was a decade ago. As brands compete not just for